5 Crucial Google Analytics Customizations to Boost Ecommerce Sales

This is a guest post by Kinjal Adeshara. An ecommerce site is an excellent way of generating revenues with minimum physical efforts. But that doesn’t mean it can thrive on its own. Tools like Google Analytics are survival keys for ecommerce sites – access to data and ability to analyze it are the foundation on which successful online stores are built. Study of web analytics report from Google